WHY THE BLUE HERON?
We chose the Blue Heron to represent our brand for a number of reasons. The Blue Heron is often attributed with intelligence, versatility, partnership, resourcefulness, determination, calmness and grace. We believe that the symbolism of this elegant bird reflects both our professional and personal values and serves as a worthy representative of our business. The Blue Heron also represents our readiness to soar new heights while keeping our values and our culture at our core along the way.
OUR ETHOS
Our firm is built upon an ethical ethos that promotes successful business relationships, both with our clients and internally.
We’re proud of the reputation we have built and are passionate about the industry we work in. Our approach is to build long-term relationships with our clients based on trust and success. We are proactive, flexible, effective and efficient in determining and meeting our client’s objectives, and we have created a team that is focused on those objectives.
We conduct our business with honesty and integrity, maintaining high technical standards that have been proven globally. To support our client relationships, and help our business expand and reach its full potential, we believe in attracting and retaining competent, experienced and talented professionals, that are positive, love change, respect people and take responsibility.
We always deliver results and best value to our clients. Our advice is commercial and based on a solid understanding of the commercial realities of working in-house. We deliver what our clients want, when they want it, and we minimise the use of legal jargon. We make the law simple.
We go forward with enthusiasm seeking to raise the bar in the industry.
OUR VALUES
Intelligence
We are talented, smart and able. We have a wide range of knowledge and skills, both legal and from a business angle. We will always use our talent to be the best we can be.
Versatility
We are flexible, resourceful and multi-skilled. We are constantly adjusting our views on what is possible and searching for new ways to deliver the legal service our clients deserve. We do not sit still.
Partnership
We are loyal, honest and supportive. Our team relies on each other for support and guidance and is stronger for it. We strive to create long-term relationships with our clients.
Resourcefulness
We are imaginative, creative and ingenious. We thrive on challenge and can find quick and clever ways to overcome difficulties. We find solutions to barriers for our clients.
Determination
We are persistent, resolute and decisive. We believe in our ability to succeed and thrive, regardless of the circumstances and we want the same for our clients. We stand firm in our beliefs.
Calmness
We are considered, level-headed and focussed. We believe that a calm mind brings accuracy and clarity to our work. We want our clients to feel serene in the face of stress.
Grace
We are composed, precise and tactful. We want to provide a service that is as seamless as possible for our clients and we are diplomatic in our ability to get results.
